A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt. 12 tracked, 9 live, 3 landed, 0 dead. That is a 100 % survival rate so far. Best result: The Million Dollar Toilet with $127,500.
How we decide: Does a logo end up on a physical object or a body that gets photographed or filmed? Then it is space on a thing. Known examples: The Million Dollar Toilet, Brand My Mac, forehead ads, I Wear Your Shirt.
Ad space on a real toilet, projected on, sold until the counter says one million.
Why it works: Every sponsor becomes a video, and "King of the Throne" makes the highest payer compete. The first six sponsors paid 2,417 dollars on average, the last six 8,833.
CreatorNick Greenawalt @motionbynick · 15,878 followersLaunched29 Jan 2026 · 260 days so farRevenue$127,500 USDPublic counter · as of 24 Aug 2026Goal$1,000,000 13 %Post views40.1M public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 1006 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
First 24 h $0 · attention peaked on day 88 · 70 % of revenue came after the peak · 7 days 0.0 %
Evidence · 3 shown
24AUG
Counter on the project website
Layout endpoint and Helix video: "only $872,500 left to go", 12.75 percent · $127,500 · source
A share of a digital billboard on a real Lamborghini, for the life of the car. One sponsor so far.
Why it works: One sponsor, $25,000, and it may be the creator’s own company. The visible counter shows $0 until JavaScript runs; the real value sits in an accessibility attribute.
Creatorn/aLaunched21 Aug 2026 · 56 days so farRevenue$25,000 USDPublic counter · as of 16 Oct 2026Goal$200,000 13 %Post views0 public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 998 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
First 24 h $25,000 · 7 days 0.0 %
Evidence · 2 shown
27AUG
Counter on the project website
Progress bar: aria-label "$25,000 of $200,000 claimed", unchanged for six days · $25,000 · source
Ten sticker spots on a MacBook lid, auctioned before the laptop was bought.
Why it works: Sold the lid before owning the laptop. Press was the multiplier, not the launch post.
CreatorVincent @vynsedev · 4,536 followersLaunched26 Aug 2026 · 51 days so farRevenue€7,018 EURPublic counter · as of 28 Aug 2026Goal€2,529 100 %Post views4.3M public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 1004 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
First 24 h €1,918 · attention peaked on day 1 · 0 % of revenue came after the peak · 7 days 0.0 %
Evidence · 3 shown
28AUG
Public transaction record
TrustMRR: $6,945 since the domain exists ($7,045 all-time on the account), 48,488 visitors in 30 days, Stripe-verified · $6,945 · source
Logo slots on a Tesla Model Y with live GPS, for the life of the car. Three of 19 sold.
Why it works: The template for Brand My Mac, with fixed prices instead of an auction. Fixed prices sold 3 of 19 slots; the auction sold 10 of 10 in two days.
CreatorBulent @im_bulent · 4,154 followersLaunched26 Aug 2026 · 51 days so farRevenue€4,500 EURPublic counter · as of 16 Oct 2026Goal€75,000 6 %Post views0 public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 997 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
First 24 h n/a · 7 days 0.0 %
Evidence · 1 shown
27AUG
Counter on the project website
Site: 3 small slots sold at 1,500 € · €4,500 · source
Sixty-two ad spots on a Mercedes-AMG, for a year of driving through four Nordic capitals.
Why it works: The scarcity is physical and visible: a car has a fixed number of panels, and the site shows which ones are already taken.
CreatorDan @d4m1n · 32,349 followersLaunched28 Aug 2026 · 49 days so farRevenue$3,170 USDPublic counter · as of 16 Oct 2026Post views219k public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 1168 daily snapshots
Latest
Post views
Likes
Reposts
Replies
Visits (creator)
16OCT
1
143
5
56
0
First 24 h n/a · attention peaked on day 7 · 16 % of revenue came after the peak · 7 days 0.0 %
Evidence · 2 shown
03SEP
Post by the creator
Launch post on X, over 200,000 views according to the site · source
Launched one day after Brand My Mac. One of ten spots taken, $49 of $2,299.
Why it works: Copied the format within a day, without the press and without the refund rule.
Creatorn/aLaunched27 Aug 2026 · 50 days so farRevenue$49 USDPublic counter · as of 27 Aug 2026Goal$2,299 2 %Post views0 public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 997 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
First 24 h $49 · 7 days 0.0 %
Evidence · 1 shown
27AUG
Counter on the project website
Counter: $49 of $2,299, 1 of 10 spots · $49 · source
One $500 spot on the flap, everyone else shares a QR code ranked by what they paid. $34.
Why it works: The fixed $500 flap spot stayed empty; the $1 QR ranking made $34.
Creatorn/aLaunched27 Aug 2026 · 50 days so farRevenue$34 USDPublic counter · as of 28 Aug 2026Post views0 public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 997 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
Why it works: The wedding suit idea without the wedding or the audience.
CreatorKirk Int @kirk_int64 · 169 followersLaunched28 Aug 2026 · 49 days so farRevenue$9 USDVerified · as of 16 Oct 2026Post views0 public views of tracked posts, 30 daysStatusRevenue moved only 0.0 % in 14 days.
Performance · 997 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
Ten laptop spots plus eight backpack patches rented by the month. $0 so far.
Why it works: Added a recurring product (backpack patches) to the one-off format. Nothing sold yet.
Creatorn/aLaunched27 Aug 2026 · 50 days so farRevenue$0 USDPublic counter · as of 16 Oct 2026Goal$2,799 0 %Post views0 public views of tracked posts, 30 daysStatusSlow but steady revenue growth.
Performance · 997 daily snapshots
No social figures on record yet, latest snapshot 16OCT.
Fifteen muscles auctioned as tattoo space for one HYROX race. $112,000 in three days.
Why it works: The surface is a person with an audience of 395,000, and the price ladder doubles instead of creeping: a takeover costs twice what the last buyer paid, so every outbid is a headline.
CreatorMarc Lou @marclou · 395,358 followersLaunched8 Sep 2026 → 11 Sep 2026 · 3 days activeRevenue$112,000 USDPublic counter · as of 14 Sep 2026Post views4.2M public views of tracked posts, 30 daysEndedSold out · All fifteen zones sold when bidding closed on 11 September 2026; the race itself is on 19 September.
Performance · 2 daily snapshots
No social figures on record yet, latest snapshot 14SEP.
First 24 h n/a · attention peaked on day 0 · 7 days 0.0 %
Evidence · 3 shown
14SEP
Counter on the project website
Final price of every zone in the page payload: fifteen zones, paid amounts add up to $112,000 · $112,000 · source
Twenty-six logo slots on a wedding tuxedo. The sponsors paid for the suit.
Why it works: The existing audience did the selling; the wedding was the content. The suit was paid for and deductible.
CreatorDagobert Renouf @dagorenouf · 116,000 followersLaunched24 Jul 2025 → 25 Oct 2025 · 93 days activeRevenue$12,000 USDClaimed · as of 5 Nov 2025Post views0 public views of tracked posts, 30 daysEndedSold out · All 26 slots sold and the suit was worn at the wedding on 25 October 2025. The end was the plan.
Performance · 1 daily snapshots
No social figures on record yet, latest snapshot 05NOV.
First 24 h n/a · 7 days 0.0 %
Evidence · 1 shown
05NOV
Article by a third party
South China Morning Post: about $12,000 gross, 2,300 € net · $12,000 · source
SHAFEEK’SBALDHEADTHINGSPACE$57508FEB2589DAYSSOLDOUTProject: Shafeek’s bald head, Category: Thing space, Final: $575, Launched: 08 Feb 25, Lifetime: 89 days, Ended: Sold out
Shafeek Hashim’s bald headSpace on a thing · Landed · Sold out · 89 days active
A vlogger in Kerala rented his bald head to a hair clinic for three months: 50,000 rupees.
Why it works: The head was the hook; the 28,000 subscribers were the product.
CreatorShafeek Hashim @70mmvlogs · 28,000 followersLaunched8 Feb 2025 → 8 May 2025 · 89 days activeRevenue$575 USDClaimed · as of 20 Jul 2025Post views0 public views of tracked posts, 30 daysEndedSold out · The three-month contract ran its course. No second client is documented. End date is the contract length counted from the first report.
Performance · 2 daily snapshots
No social figures on record yet, latest snapshot 20JUL.
