History of viral stunts
| Year | Project | What happened | Result |
|---|---|---|---|
| 2002 | Save Karyn Nothing, just support | Asked strangers to pay off 20,000 dollars of credit card debt. | Debt cleared in about four months |
| 2005 | The Million Dollar Homepage Space on a page | Sold one million pixels at one dollar each as ad space. | 1,037,100 dollars |
| 2005 | Forehead advertising (Andrew Fischer) Space on a thing | Auctioned his forehead as ad space for a month on eBay. | 37,375 dollars |
| 2008 | Ian Usher sells his life Exclusive rights | Auctioned his house, car, job and friends as one lot on eBay. | 399,300 Australian dollars |
| 2009 | I Wear Your Shirt Space on a thing | Wore a sponsor’s shirt every day; the price rose by one dollar per day. | 66,795 dollars in the first year |
| 2012 | Jason Sadler sells his last name Exclusive rights | Auctioned the right to his legal surname for a year. | 45,500 dollars |
| 2014 | Potato salad Kickstarter An act by a person | Asked for 10 dollars to make potato salad. Backers paid for the joke. | 55,492 dollars from 6,900 backers |
| 2015 | Cards Against Humanity sells nothing Nothing, just support | Charged five dollars for nothing on Black Friday. | 71,145 dollars |
| 2015 | Ship Your Enemies Glitter A product per piece | Mailed glitter to a person of your choice for a fee. | Over 20,000 dollars in four days, site sold for 85,000 |
| 2021 | Jack Dorsey’s first tweet as an NFT Exclusive rights | Sold the NFT of the first tweet ever posted at auction; the buyer relisted it a year later. | Sold for 2.9 million dollars in March 2021; the resale attempt in April 2022 drew a top bid of about 280 dollars |
| 2026 | Brand My Mac Space on a thing | Pre-sold ten sticker positions on a MacBook lid. | 3,274 dollars, 111 percent of the laptop |
| 2026 | Million Dollar Toilet Space on a thing | Sold sponsor tiers on a projection-mapped toilet. | 17,000 dollars in the first week |
| 2026 | outbid.lol A rank on a list | A public list where the highest bid holds the top spot until someone pays more. | About 132,000 dollars in 48 hours, then 170+ copies |