An act by a person

People pay a person to do something, or to stop doing it. The money buys the act. 0 tracked, 0 live, 0 dead. That is a 0 % survival rate so far.

How we decide: Is the product an action by a person: a dare, a streak, a silence, a potato salad? Then it is an act. Known examples: the potato salad Kickstarter, fund my silence, 100 days of X.