Dagobert Renouf, a founder in Lille with about 116,000 followers on X, offered logo slots on his wedding suit in a thread on 24 July 2025: $300 to $2,000 on the jacket by position, $100 on the inner lining. All 26 slots sold to startups such as Comp AI, Papermark and Inbox Zero, and he wore the suit at the wedding on 25 October 2025. Press reports give the gross as $7,500, about $10,000 or $12,000; what is consistent across all of them is the net: about $2,000 to $2,700 after the suit and taxes. The suit itself was a business expense.
Landed Ended as planned on 2025-10-25.
It ended the way it was meant to: sold out, or the run reached its end. A landed project is a success, not a failure, and it never appears under Cancelled.
Ended as planned: Sold out. All 26 slots sold and the suit was worn at the wedding on 25 October 2025. The end was the plan.
The existing audience did the selling; the wedding was the content. The suit was paid for and deductible.
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Twenty-six startups paid for a logo on a tuxedo worn at a wedding, photographed, and posted to about 116,000 followers. They bought a joke placement in front of an indie audience, and the groom got a suit that was a business expense.
Fixed tiers by position: $300 to $2,000 on the jacket, $100 on the inner lining, the top spot at 1,600 €. The owner set the prices; the audience filled them.
Twenty-six slots, one wedding, sold out. It could not be repeated without another wedding.
A thread on X to an existing audience did the selling in the summer; the press (SCMP and others) came after the wedding in October and sold nothing.
The followers. A copycat domain, sponsormyweddingsuit.com, is a parked page.
None that could stop it; it was over by design. The only surprise was the arithmetic: of a gross reported between $7,500 and $12,000, about $2,000 to $2,700 remained after the suit and taxes.
Audience, not surface. The suit was the excuse; the 116,000 followers were the product, and the net was a suit plus two thousand dollars.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 5 Nov 2025 | $12,000 | n/a | n/a | n/a | n/a | n/a | n/a | yes |