Vincent, an indie developer in Bordeaux, put ten sticker positions on the lid of a MacBook Pro he did not own yet up for auction on 26 August 2026. The auction pays for the machine. Every spot can be outbid until the auction closes on 9 September 2026 at 09:25 UTC. The bid history is public: 111 bids, 88 of them on 27 August between 14:00 and 22:00 UTC, right after a Tom’s Hardware article. The creator names outbid.lol and Brand My Tesla as his inspirations and has opened a waiting list for a white-label version.
New Launched 2 days ago.
Launched less than 7 days ago, or we have fewer than 3 daily snapshots.
Sold the lid before owning the laptop. Press was the multiplier, not the launch post.
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Small software companies pay for a sticker on a laptop lid that will appear in photos and vlogs, plus a link on the page. The creator promises no impressions and no return; what he sells is a spot near the Apple logo and a story people already read about.
A live auction with starting prices by size (125, 200 and 400 €), raises of at least 10 €, and a 20 percent deposit that is refunded when you are outbid. Bidders set the price: the marquee above the logo ended at 1,715 €, and the ten spots together at 7,018 €, 278 percent of the laptop.
Ten spots, physically fixed, and a hard close on 9 September 2026. Until then every spot can be resold by outbidding, so the same ten spots were sold 111 times. After the close there is nothing left to sell, which is why the creator opened a waiting list for a white-label version.
The launch post reached 4.3 million views, but the first day ended at 2,098 €. The Tom's Hardware article on 27 August did the rest: 88 of the 111 bids fell in the eight hours after it. Press was the multiplier; the buyers themselves posted little.
None in the mechanic. Brand My Mac Mini copied it the next day and sold one spot for $49; Travel Your Brand sold nothing. The moat was being the one the press wrote about, and that cannot be copied.
The deadline ends it by design. Before that: a top bidder not paying the balance, the laptop never being shown in public, or a second wave of copies making journalists lose interest.
A deadline on a physical object, plus one press article at the right moment. Take away the article and it is a 2,000 € project; take away the deadline and it is Brand My Tesla, which sold 3 of 19 slots.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 28 Aug 2026 | €7,018 | 4.3M | n/a | n/a | n/a | n/a | n/a | yes |
| 28 Aug 2026 | €7,018 | 4.3M | n/a | n/a | n/a | n/a | n/a | yes |
| 28 Aug 2026 | €7,018 | 4.3M | n/a | n/a | n/a | n/a | 48488 | yes |
| 27 Aug 2026 | €7,018 | 4.3M | 4.3M | 5736 | 137 | 467 | n/a | yes |
| 27 Aug 2026 | €5,028 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 27 Aug 2026 | €5,028 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 27 Aug 2026 | €2,168 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 27 Aug 2026 | €2,168 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 26 Aug 2026 | €1,918 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 26 Aug 2026 | €125 | n/a | n/a | n/a | n/a | n/a | n/a | yes |