1
What is exchanged
Value Proposition CanvasSponsors buy a printed vinyl logo on a Tesla Model Y with live GPS, permanent until the car dies. Three buyers took the small size at 1,500 €.
NewSpace on a thing
Brand My Tesla
brandmytesla.vercel.app ↗ · launched 26 Aug 2026 · 2 days so far
Printed vinyl logos on a Tesla Model Y with live GPS tracking, permanent until the car dies. Fixed prices: small 1,500 € (12 slots), medium 6,000 € (5), large 13,500 € on the doors (2). Goal 75,000 €, all or nothing: if the goal is missed, every sponsor is refunded. Three small slots were sold by 28 August 2026. The creator of Brand My Mac names this site as one of his two inspirations, which makes it the documented origin of selling a vehicle’s surface before the wrap exists. The launch date is not documented; we list the day Brand My Mac named it.
Last 24 hours
n/a
n/a · from snapshots
Last 7 days
n/a
n/a · from snapshots
Post views
0
public views of tracked posts, 30 days
Peak revenue
€4,500
highest figure on record
Revenue over time 3 snapshots · cumulative
First 24 h n/a · peak revenue €4,500
Social attention impressions per day
Latest day: n/a impressions · 0 likes · 0 reposts · 0 replies · 0 visits
Status the rules
New Launched 2 days ago.
Launched less than 7 days ago, or we have fewer than 3 daily snapshots.
Revenue history
First 24 hoursn/aPeak€4,500Days active2Snapshots3 daily
In one sentence editorial
The template for Brand My Mac, with fixed prices instead of an auction. Fixed prices sold 3 of 19 slots; the auction sold 10 of 10 in two days.
ScarcityAbsurdity
The facts Space on a thing
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
What is soldSpace on a thingPrice forms byGoal, all or nothingLives onPhysical objectHow oftenOne-offNext buyer viaThe creator’s own audience · taxonomyMonetizationFixed vinyl logo slots on a Tesla Model Y with live GPS, for the life of the carPricingSmall 1,500 €, medium 6,000 €, large 13,500 €; card or SEPA through Stripe; contract and certificate within 48 hoursGoal75,000 € over 19 slots, all or nothingInventory19 slots (12 small, 5 medium, 2 large); 3 small soldLaunch platformXCore mechanicAll-or-nothing goal on a physical objectRepeatableNo, one-off inventory
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
0
public view counts of tracked posts
Website visits (creator-provided)
0
no visit data
Revenue, 30 days
€0
no visit data
2
How the price forms
Pricing mechanism analysisFixed by the owner: 1,500, 6,000 and 13,500 € by size, all or nothing towards 75,000 €. Nobody bids and nothing rises.
3
Supply and scarcity
Scarcity and inventory analysisNineteen slots, three sold; the two large door slots at 13,500 € are untouched.
4
Growth loop
Viral loop analysisNo visible loop: no press, no deadline, no outbidding. Its biggest audience moment was Brand My Mac naming it as an inspiration.
5
Defensibility
Moat and clone analysisNone. Brand My Mac took the format, added an auction and a 14-day deadline, and sold ten of ten spots in two days.
6
What can kill it
Failure mode analysisMissing the goal means refunding everyone, and without a deadline there is no reason to buy today rather than never.
7
Why it works here
Editorial verdictThe template for the vehicle-lid genre, and the proof that fixed prices without a deadline sell 3 of 19 while an auction with a deadline sells 10 of 10.
Evidence · 1 items
27 Aug 2026
Counter on the project website
Site: 3 small slots sold at 1,500 € · reported revenue: €4,500 · brandmytesla.vercel.app (reachable, checked 28 Aug 2026)
What happened 1 events
- Evidence added: Named by Brand My Mac as an inspirationFirst documented sighting; the site existed before this date.
Daily snapshots latest 10 of 3
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 28 Aug 2026 | €4,500 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 28 Aug 2026 | €4,500 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 27 Aug 2026 | €4,500 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
Related Space on a thing
Same mechanic
- tshirtbid.lol: Bid for ad space on a real T-shirt. $9 so far.
- Brand My Mac Mini: Launched one day after Brand My Mac. One of ten spots taken, $49 of $2,299.
- Travel Your Brand: Ten laptop spots plus eight backpack patches rented by the month. $0 so far.
- Brand My Backpack: One $500 spot on the flap, everyone else shares a QR code ranked by what they paid. $34.
- Brand My Mac: Ten sticker spots on a MacBook lid, auctioned before the laptop was bought.