1
What is exchanged
Value Proposition CanvasA printed logo on a named panel of a specific car, for twelve months of that car being driven around Copenhagen, Stockholm, Oslo and Berlin.
Sponsors · top band · $100 / 7 daysBook a slot →
StalledSpace on a thing
adcar.tv
Dan, who runs the Morning Maker Show, sells the surface of his Mercedes-AMG coupé as advertising space: 62 numbered spots, from a $250 wedge on the rear to the $15,000 bonnet centre, each one printed for twelve months from 15 November 2026 to 15 November 2027. The car is driven in Copenhagen most days with trips to Stockholm, Oslo and Berlin. The site keeps a public counter of the money raised and marks sold spots as sold, so anyone can see how much of the car is gone: on 3 September 2026 it read $2,750 raised with 20 of 62 spots claimed. The launch post on X passed 200,000 views.
Last 24 hours
$0
0.0 % · from snapshots
Last 7 days
$0
0.0 % · from snapshots
Post views
219k
public views of tracked posts, 30 days
Peak revenue
$3,170
highest figure on record
Spotted a wrong figure? Report it, it is checked right away.
Revenue over time 834 snapshots · cumulative
First 24 h n/a · peak revenue $3,170 · 16 % of revenue came after the attention peak
Social attention impressions per day
Latest day: n/a impressions · 0 likes · 0 reposts · 0 replies · 0 visits
Status the rules
Stalled Revenue moved only 0.0 % in 14 days.
Revenue moved less than 2 percent over the last 14 days, or not at all in 60 days. The site is still online.
Revenue history
First 24 hoursn/aPeak$3,170Attention peakedday 7After the peak16 % of revenueDays active37Snapshots834 daily
In one sentence editorial
The scarcity is physical and visible: a car has a fixed number of panels, and the site shows which ones are already taken.
ScarcityAbsurdityCreator audience
The facts Space on a thing
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
What is soldSpace on a thingPrice forms byFixed priceLives onPhysical objectHow oftenOne-offNext buyer viaThe creator’s own audience · what the facets meanMonetizationAd spots on a private car, sold once for a twelve-month printPricing$250 to $15,000 by panel, one-offGoalNone statedInventory62 spots, 20 claimed on 3 September 2026Launch platformX, YouTube (Morning Maker Show)Core mechanicA physical object with a fixed surface, priced by how well the panel is seenRepeatableNo, one-off inventory
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
66
public view counts of tracked posts
Website visits (creator-provided)
0
0.0 percent of impressions
Revenue, 30 days
$0
no visit data · $0 per 1,000 impressions
2
How the price forms
Pricing mechanism analysisA fixed price per panel, from $250 for a rear wedge to $15,000 for the bonnet centre. The price is the visibility of the surface, not a bid.
3
Supply and scarcity
Scarcity and inventory analysisSixty-two spots, and a car cannot grow more. Twenty were claimed within the first week, and the page marks them sold.
4
Growth loop
Viral loop analysisThe creator has an audience of his own (32,000 on X, a YouTube show), and the launch post did over 200,000 views. Buyers are visible on the car, not on a leaderboard, so the loop is the creator posting the build.
5
Defensibility
Moat and clone analysisThe car is the moat: a copy needs its own car, its own city and its own audience. That is a higher bar than registering a domain.
6
What can kill it
Failure mode analysisNothing is delivered until the print in November 2026, so buyers pay a year ahead of the value. A single vehicle is a single point of failure, and the sold-out panels are the ones that were worth the most.
7
Why it works here
Editorial verdictThe physical end of the wave. A fixed, visible inventory, prices set by the surface, and a creator whose reach is the distribution.
Evidence · 2 items
3 Sep 2026
Post by the creator
Launch post on X, over 200,000 views according to the site · x.com (reachable, checked 4 Oct 2026)
3 Sep 2026
Counter on the project website
Counter on the project website: "$2,750 raised", 42 of 62 spots left · reported revenue: $2,750 · adcar.tv (reachable, checked 4 Oct 2026) · The page marks sold spots as sold; 20 of 62 were claimed at that time.
What happened 5 events
- Counter changed: Counter up by 170Public counter now reads 3,170.
- Counter changed: Counter up by 175Public counter now reads 3,000.
- Counter changed: Counter up by 175Public counter now reads 2,825.
- Counter changed: Counter down by 100Public counter now reads 2,650.
- Launched: Spots go on saleThe print date is 15 November 2026; the twelve months run to 15 November 2027.
Daily snapshots latest 10 of 834
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | 15 | 142 | 5 | 56 | n/a | ? |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 3 Oct 2026 | $3,170 | 219k | n/a | n/a | n/a | n/a | n/a | yes |
| 3 Oct 2026 | $3,170 | 219k | 19 | 142 | 5 | 56 | n/a | ? |
Related Space on a thing
Same mechanic
- Sponsor My Body: Fifteen muscles auctioned as tattoo space for one HYROX race. $112,000 in three days.
- tshirtbid.lol: Bid for ad space on a real T-shirt. $9 so far.
- Brand My Mac Mini: Launched one day after Brand My Mac. One of ten spots taken, $49 of $2,299.
- Travel Your Brand: Ten laptop spots plus eight backpack patches rented by the month. $0 so far.
- Brand My Backpack: One $500 spot on the flap, everyone else shares a QR code ranked by what they paid. $34.
Sponsors · bottom band · $75 / 7 daysBook a slot →