Nick Greenawalt, a motion designer in Philadelphia, projects sponsor logos onto the toilet in his bathroom and films it. The website is a 3D model of the toilet with every logo at its exact position, and the counter is the sum of the published sponsor prices. There is no price list; every deal is negotiated, and every price is published. Twenty-five sponsors in seven months, from 1,000 to 17,000 dollars. The audience is on Instagram and TikTok, not on X. At the current pace the million would take until about 2031.
Growing Revenue up 5.8 % in the last 7 days.
Revenue went up at least 5 percent in the last 7 days and the site is online.
Every sponsor becomes a video, and "King of the Throne" makes the highest payer compete. The first six sponsors paid 2,417 dollars on average, the last six 8,833.
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Brands pay for a video in which their logo is projected onto a real toilet, and for a permanent place in the 3D model on the website. Toilet-adjacent companies (Dude Wipes, Dr. Squatch, Poo-Pourri) buy a joke that fits their category; betting sites buy reach. One video passed 40 million views.
No price list. Every deal is negotiated, and every price is published, which is the whole pricing mechanism: the first six sponsors paid 2,417 dollars on average, the last six 8,833. "King of the Throne" rewards the highest payer, so the top keeps moving (11,000, then 16,000, then 17,000).
The toilet is divided into five zones on a grid, so there is always room for one more logo. The scarcity is invented by the goal: one million dollars, 12.75 percent reached after seven months.
Each sponsor becomes a video, and the videos are where the audience is: Instagram and TikTok, not X, where the best post reached 142,457 views. The website is the archive and the sales page, not the traffic source.
Twenty-five videos and the toilet itself. Nobody has copied it in seven months, probably because the product is the creator's motion design work, not the toilet.
Pace: at the current rate the million arrives around 2031. One person produces everything. Gambling sponsors can scare off consumer brands, and the videos depend on two platforms' feeds.
This is a video production business wearing an ad-space costume. Prices rose because the reach rose; the million is the joke that keeps the counter interesting.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 28 Aug 2026 | $127,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 28 Aug 2026 | $127,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 24 Aug 2026 | $127,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 11 Jul 2026 | $120,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 9 Jun 2026 | $101,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 28 May 2026 | $79,500 | 40.1M | n/a | n/a | n/a | n/a | n/a | yes |
| 27 Apr 2026 | $38,500 | 40.1M | 40M | n/a | n/a | n/a | n/a | yes |
| 23 Feb 2026 | $38,500 | 142k | n/a | n/a | n/a | n/a | n/a | yes |
| 8 Feb 2026 | $17,000 | 142k | n/a | n/a | n/a | n/a | n/a | yes |
| 8 Feb 2026 | $14,500 | 142k | n/a | n/a | n/a | n/a | n/a | yes |