1
What is exchanged
Value Proposition CanvasA $500 spot on a backpack flap, or a share of a QR code ranked by what you paid. $34 from 13 bidders.
Sponsors · top band · $100 / 7 daysBook a slot →
Brand My Backpack
A backpack in New York City: one spot on the flap for a fixed $500, and everyone else shares a QR code whose ranking follows the amount paid, from $1, plus $1 to overtake. Posted to Hacker News on 27 August 2026 (1 point, 0 comments). On 28 August: $34 in total from 13 bidders and 6,293 visits. The operator is not named.
Last 24 hours
$0
0.0 % · from snapshots
Last 7 days
$0
0.0 % · from snapshots
Post views
0
public views of tracked posts, 30 days
Peak revenue
$34
highest figure on record
Spotted a wrong figure? Report it, it is checked right away.
Revenue over time 997 snapshots · cumulative
First 24 h $34 · peak revenue $34
Social attention impressions per day
Latest day: n/a impressions · 0 likes · 0 reposts · 0 replies · 0 visits
Status the rules
Stalled Revenue moved only 0.0 % in 14 days.
Revenue moved less than 2 percent over the last 14 days, or not at all in 60 days. The site is still online.
Revenue history
First 24 hours$34Peak$34Days active50Snapshots997 daily
In one sentence editorial
The fixed $500 flap spot stayed empty; the $1 QR ranking made $34.
Public outbiddingAbsurdity
The facts Space on a thing
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
What is soldSpace on a thingPrice forms byPay-to-rank, no endLives onPhysical objectHow oftenNever endsNext buyer viaPress and absurdity · what the facets meanMonetizationOne fixed spot plus a pay-to-rank QR code on a backpackPricingFlap $500 fixed; QR ranking from $1, $1 to overtakeGoalNone statedInventoryOne flap spot (free) and the QR listLaunch platformHacker News (1 point)Core mechanicSame format, no audienceRepeatableYes, it can sell again
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
0
public view counts of tracked posts
Website visits (creator-provided)
0
no visit data
Revenue, 30 days
$0
no visit data
2
How the price forms
Pricing mechanism analysisFlap fixed at $500; QR ranking from $1.
3
Supply and scarcity
Scarcity and inventory analysisOne flap spot (empty) and the QR list.
4
Growth loop
Viral loop analysisShow HN, 1 point.
5
Defensibility
Moat and clone analysisNone.
6
What can kill it
Failure mode analysisThe $500 spot has no buyer and the $1 spots do not add up.
7
Why it works here
Editorial verdictThe fixed spot stayed empty and the cheap ranking made $34. Same lesson as aurafry: the impulse product sells, the expensive one does not.
Evidence · 2 items
28 Aug 2026
Public transaction record
TrustMRR profile "top-newsletters": $302 all-time since 21 August, Stripe-verified · reported revenue: $302 · trustmrr.com (reachable, checked 16 Oct 2026) · The profile belongs to Matt Merrick and names brandmybackpack.lol, but the slug is an older product and the revenue starts before the domain was registered (27 August). The visible board summed to about $52 the same day.
27 Aug 2026
Counter on the project website
Counter: $34 total, 13 bidders, 6,293 visits · reported revenue: $34 · brandmybackpack.lol (unreachable since 16 Oct 2026)
What happened 4 events
- Website went offlineHTTP 402
- Website back onlineHTTP 200
- Website went offlineHTTP 402
- Launched: Show HNhttps://news.ycombinator.com/item?id=49469734
Daily snapshots latest 10 of 997
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 16 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 16 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 16 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 16 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 16 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 15 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 15 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 15 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 15 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
| 15 Oct 2026 | $34 | n/a | n/a | n/a | n/a | n/a | n/a | no |
Related Space on a thing
Same mechanic
- Sponsor My Body: Fifteen muscles auctioned as tattoo space for one HYROX race. $112,000 in three days.
- tshirtbid.lol: Bid for ad space on a real T-shirt. $9 so far.
- adcar.tv: Sixty-two ad spots on a Mercedes-AMG, for a year of driving through four Nordic capitals.
- Brand My Mac Mini: Launched one day after Brand My Mac. One of ten spots taken, $49 of $2,299.
- Travel Your Brand: Ten laptop spots plus eight backpack patches rented by the month. $0 so far.
Sponsors · bottom band · $75 / 7 daysBook a slot →