Marc Lou, an indie maker with 395,000 followers on X, put his own body up as advertising space for his first HYROX race on 19 September 2026 in Turkey: fifteen zones from the left chest to the glutes, each one worn as a temporary tattoo on race day and filmed for YouTube and X. Every zone started at $1,000 and each takeover doubled the price, so the ladder ran $1,000, $2,000, $4,000, $8,000, $16,000. Bidding opened with the launch post on 8 September 2026 (4.2 million views) and closed on 11 September at midnight UTC. All fifteen zones sold. The page keeps the final price of every zone in its payload: the left chest went for $16,000 and the glutes for $20,000, and the paid amounts add up to $112,000. Higgsfield took ten of the fifteen zones, Stanley the glutes, ZeroRank, Sam’s List, OrcaRouter and Peptide Conf one each. The page itself shows no total; La Réclame reported $112,062 on 14 September.
Landed Ended as planned on 2026-09-11.
It ended the way it was meant to: sold out, or the run reached its end. A landed project is a success, not a failure, and it never appears under Cancelled.
Ended as planned: Sold out. All fifteen zones sold when bidding closed on 11 September 2026; the race itself is on 19 September.
The surface is a person with an audience of 395,000, and the price ladder doubles instead of creeping: a takeover costs twice what the last buyer paid, so every outbid is a headline.
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
A temporary tattoo of the buyer’s logo on a named muscle of a creator with 395,000 followers, worn through a HYROX race that is filmed and posted. The buyer gets the footage, the page listing and the story of having bought a body part.
An auction with a doubling ladder: $1,000 to open, and every takeover pays twice the last price. The ladder makes the fourth buyer of a zone pay $8,000 and the fifth $16,000, which is why a three-day window produced $112,000 across fifteen zones.
Fifteen zones on one body, and a hard deadline of three days. Nothing can be added, and the race is a single event on 19 September 2026.
The creator’s own audience did the distribution: the launch post passed four million views, Polymarket and the French trade press picked it up, and each outbid was a visible price jump on the page.
The audience and the body. A copy needs a creator whose followers will pay four figures for a joke, and the first marketplace copy (sponsormybody.com) opened as a waitlist within days.
One buyer took ten of the fifteen zones, so the total leans on a single sponsor. The tattoos are temporary and the exposure is one race day; whether the footage delivers anything to the brands is unknowable from outside.
The largest single-creator stunt of the wave so far: $112,000 in three days from fifteen slots, carried by an audience the boards never had.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 14 Sep 2026 | $112,000 | 4.2M | n/a | n/a | n/a | n/a | n/a | yes |
| 8 Sep 2026 | n/a | 4.2M | 4.2M | 4330 | 134 | 832 | n/a | yes |