1
What is exchanged
Value Proposition CanvasA hair clinic paid for its logo on a vlogger's bald head for three months, visible in his videos. 50,000 rupees, about $575.
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LandedSpace on a thing
Shafeek Hashim’s bald head
Shafeek Hashim, 36, a travel vlogger from Alappuzha in Kerala with about 28,000 YouTube subscribers, offered his bald head as ad space in a Facebook post that went viral. A hair transplant clinic from Kochi took it: a tattoo sticker with the clinic’s logo for three months, visible in at least three of his videos, for 50,000 rupees, about $575. Reported by Onmanorama on 8 February 2025 and by Gulf News in July 2025. There is no project website; we list the first press report. No follow-up after the contract is documented.
Last 24 hours
$0
0.0 % · from snapshots
Last 7 days
$0
0.0 % · from snapshots
Post views
0
public views of tracked posts, 30 days
Peak revenue
$575
highest figure on record
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Revenue over time 2 snapshots · cumulative
First 24 h n/a · peak revenue $575
Social attention impressions per day
Latest day: n/a impressions · 0 likes · 0 reposts · 0 replies · 0 visits
Status the rules
Landed Ended as planned on 2025-05-08.
It ended the way it was meant to: sold out, or the run reached its end. A landed project is a success, not a failure, and it never appears under Cancelled.
Ended as planned: Sold out. The three-month contract ran its course. No second client is documented. End date is the contract length counted from the first report.
Revenue history
First 24 hoursn/aPeak$575Days active89Snapshots2 daily
In one sentence editorial
The head was the hook; the 28,000 subscribers were the product.
Creator audienceAbsurdity
The facts Space on a thing
A real object or a person carries your logo: a laptop lid, a car, a toilet, a forehead, a shirt.
What is soldSpace on a thingPrice forms byFixed priceLives onA person’s body or lifeHow oftenOne-offNext buyer viaThe creator’s own audience · what the facets meanMonetizationLogo sticker on a bald head, three-month contractPricing50,000 rupees for three months, about $575 at 87 rupees per dollarGoalNone statedInventoryOne head, one clientLaunch platformFacebook post, YouTube channelCore mechanicA creator’s audience on an unusual surfaceRepeatableNo, one-off inventory
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
0
public view counts of tracked posts
Website visits (creator-provided)
0
no visit data
Revenue, 30 days
$575
no visit data
2
How the price forms
Pricing mechanism analysisOne negotiated fixed price for one client.
3
Supply and scarcity
Scarcity and inventory analysisOne head, one contract.
4
Growth loop
Viral loop analysisA Facebook post that went viral and brought "hundreds" of company enquiries, of which one was documented.
5
Defensibility
Moat and clone analysisHis 28,000 subscribers; the head is only the hook.
6
What can kill it
Failure mode analysisNothing after the contract is documented.
7
Why it works here
Editorial verdictThe surface was the story, the audience was the product, and the price matched the audience, not the head.
Evidence · 2 items
20 Jul 2025
Article by a third party
Gulf News: nets Rs 50,000 (about $575) · reported revenue: $575 · gulfnews.com (reachable, checked 16 Oct 2026) · Converted by us at about 87 rupees per dollar.
8 Feb 2025
Article by a third party
Onmanorama: 50,000 rupees for three months · reported revenue: ₹50,000 · onmanorama.com (reachable, checked 16 Oct 2026)
What happened 2 events
- Ended: Contract length reached
- Launched: First press reportThe Facebook post came earlier; date not documented.
Daily snapshots latest 10 of 2
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 20 Jul 2025 | $575 | n/a | n/a | n/a | n/a | n/a | n/a | yes |
| 8 Feb 2025 | n/a | n/a | n/a | n/a | n/a | n/a | n/a | yes |
Related Space on a thing
Same mechanic
- Sponsor My Body: Fifteen muscles auctioned as tattoo space for one HYROX race. $112,000 in three days.
- tshirtbid.lol: Bid for ad space on a real T-shirt. $9 so far.
- adcar.tv: Sixty-two ad spots on a Mercedes-AMG, for a year of driving through four Nordic capitals.
- Brand My Mac Mini: Launched one day after Brand My Mac. One of ten spots taken, $49 of $2,299.
- Travel Your Brand: Ten laptop spots plus eight backpack patches rented by the month. $0 so far.
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