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GrowingA rank on a list

outbid.lol

outbid.lol ↗ · launched 19 Aug 2026 · 9 days so far

Built in about three hours and launched on 19 August 2026. Anyone can list a website, whole dollars only, one dollar above the spot they want, and they only pay the difference when they raise. The ledger is public, and so is every outbid. Within a week the board had 2,031 listings, a revenue endpoint that anyone can read, and more than 400 copies. On 22 August the payment provider Polar told the creator the product was outside its acceptable use policy; on 26 August he wrote that no merchant of record wanted to onboard it. Follower counts for the creator are reported between 11,000 and 25,000.

Creator: Jonathan Wilke · @jonathan_wilkeCurrency: USDUpdated: 28 Aug 2026 21:58 UTC
Reported revenue
$234,889
Last 24 hours
+$14,889
+6.8 % · from snapshots
Last 7 days
+$167,846
+250.4 % · from snapshots
Post views
0
public views of tracked posts, 30 days
Peak revenue
$234,889
highest figure on record

Revenue over time 12 snapshots · cumulative

$0$117k$235k20AUG21AUG22AUG23AUG26AUG28AUG
First 24 h $1,666 · peak revenue $234,889

Social attention impressions per day

00.5120AUG21AUG22AUG23AUG26AUG28AUG
Latest day: n/a impressions · 0 likes · 0 reposts · 0 replies · 0 visits

Status the rules

Growing Revenue up 250.4 % in the last 7 days.

Revenue went up at least 5 percent in the last 7 days and the site is online.

Revenue history

First 24 hours$1,666Peak$234,889Days active9Snapshots12 daily

In one sentence editorial

The people who get pushed down post about it. The losers do the marketing, and the ledger makes every loss visible.

Public outbiddingScarcityVanity and status

The facts A rank on a list

A public list where your position is what you paid. Whoever pays more pushes you down.

What is soldA rank on a listPrice forms byPay-to-rank, no endLives onOwn websiteHow oftenNever endsNext buyer viaThe outbid post about it · taxonomyMonetizationPay-to-rank list with no endPricingWhole dollars; $2 minimum at launch, $5 today; $1 above the spot you want; raising costs only the difference; a takeover of page one costs five times the top bid and lasts three hoursGoalNone statedInventoryUnlimited; 2,031 listings on 27 August 2026Launch platformX launch post, LinkedIn, one paid press release; Hacker News ignored it (8 points)Core mechanicPublic ledger plus the fear of being pushed downRepeatableYes, it can sell again

How the mechanism works, and why it works here 7 of 7 blocks · the schema

Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.

Post views, 30 days
0
public view counts of tracked posts
Website visits (creator-provided)
1.1M
no visit data
Revenue, 30 days
$233k
$0.22 per visit
1

What is exchanged

Value Proposition Canvas

Founders pay for a row on a public list. They get a link, a one-line description and a click counter, and the ones near the top get a story to tell: first place (see.io, $17,000) had 39,004 clicks after a week. For most of the 2,031 listings the purchase is a $5 joke, not an ad.

2

How the price forms

Pricing mechanism analysis

Pay-to-rank with whole dollars: one dollar above the spot you want, and you only pay the difference when you raise. The owner set a floor of $2, later $5; everything above that was set by bidders fighting each other, which is how the top reached $17,000 in a week.

3

Supply and scarcity

Scarcity and inventory analysis

Rows are unlimited, so the scarce thing is page one, not the board. The money follows that scarcity: the top 58 listings hold $189,737 of $234,889, and the other two thousand paid around $5 each.

4

Growth loop

Viral loop analysis

Every outbid produces a loser who can see it happen, and losers post as often as winners. The ledger is public, so the fight itself is the content. It spread on X and LinkedIn; Hacker News gave it 8 points and moved on.

5

Defensibility

Moat and clone analysis

Being first, plus the crowd that arrived in the first 48 hours. About 450 copies followed within a week, the GitHub template has two forks, and the median copy made $18.90. The code was never the moat; the crowd was.

6

What can kill it

Failure mode analysis

Attention fading (the board of boards recorded its last payment on 26 August), the top bid freezing once nobody wants to pay $17,001, and the payment provider: Polar gave the creator a deadline to move off its platform, and he wrote that no merchant of record wanted the product. Google treats visibly priced paid links as spam, which can hurt the buyers.

7

Why it works here

Editorial verdict

The result comes from the growth loop and from being first. Copy the format a day later and you get the 450 clones: same rules, no crowd, a median of $18.90.

Evidence · 10 items

27 Aug 2026
Counter on the project website
Revenue endpoint /api/revenue, read by Weird Revenue: revenueCents 23488871 · reported revenue: $234,889 · outbid.lol (blocks automated checks, last tried 28 Aug 2026) · outbidstory.lol read $235,153 eight minutes later, a 0.1 percent difference. The footer text "$0 since launch" is a count-up animation, not a figure.
Public counter
26 Aug 2026
Article by a third party
highsignal.io interview: $220,000 in five days · reported revenue: $220,000 · highsignal.io (reachable, checked 28 Aug 2026)
Claimed
25 Aug 2026
Article by a third party
bestaiso.com review: $207,329 · reported revenue: $207,329 · bestaiso.com (reachable, checked 28 Aug 2026)
Claimed
23 Aug 2026
Article by a third party
superframeworks.com: $178,000 at hour 77 · reported revenue: $178,000 · superframeworks.com (reachable, checked 28 Aug 2026) · The article calls this a milestone reported by the creator, not an audited figure. Its author runs the clone billbored.lol.
Claimed
23 Aug 2026
Statement by the creator
Paid press release: $120,000 and one million visitors in 48 hours · reported revenue: $120,000 · newsfilecorp.com (reachable, checked 28 Aug 2026) · Lower than the live counter on the same day; the release was written earlier.
Claimed
22 Aug 2026
Article by a third party
saascity.io: about $132,000 in 48 hours · reported revenue: $132,000 · saascity.io (reachable, checked 28 Aug 2026)
Claimed
22 Aug 2026
Counter on the project website
Revenue endpoint /api/revenue (Wayback copy) · reported revenue: $129,029 · web.archive.org (reachable, checked 28 Aug 2026) · The visitor counter had dropped by 8,757 since the previous reading; the creator switched analytics providers mid-launch.
Public counter
21 Aug 2026
Counter on the project website
Revenue endpoint /api/revenue (Wayback copy) · reported revenue: $67,043 · web.archive.org (reachable, checked 28 Aug 2026)
Public counter
20 Aug 2026
Post by the creator
Creator post at 24 hours: $21,499 · reported revenue: $21,499 · x.com (reachable, checked 28 Aug 2026)
Claimed
20 Aug 2026
Counter on the project website
Bid ledger after 12 hours, 47 listings (Wayback copy of /api/ranking) · reported revenue: $1,666 · web.archive.org (reachable, checked 28 Aug 2026)
Public counter

What happened 7 events

  • Creator posted an update: Polar sets a deadline for 27 AugustCreator: "No MoR wants to onboard this product." Outcome not documented. https://x.com/jonathan_wilke/status/2092734097252565349
  • Evidence added: One paid press release, syndicated widelyYahoo Finance, Globe and Mail, Manila Times. No TechCrunch, no heise.
  • Creator posted an update: Creator: operating outside Polar’s acceptable use policyHe announced he had to switch payment providers. https://x.com/jonathan_wilke/status/2091142379524739305
  • Evidence added: Public critique of the mechanic by Chad EtzelUnlimited jumps took the top bid from $1,250 to $10,000 and then nothing moved for four hours. https://x.com/jazzychad/status/2090624392346665254
  • Creator posted an update: At least ten copies on day oneFrom the about page. A GitHub template (shadcn-labs/outbid-template) followed on 21 August.
  • Creator posted an update: Buyout offer above $100,000 declinedStated by the creator; the buyer is not named and the offer is not verified by anyone else.
  • LaunchedAnnounced on X about three hours after the first line of code. The first paid bid in the ledger is from 20:54 UTC, before the announcement.

Daily snapshots latest 10 of 12

DateRevenueReachImpressionsLikesRepostsRepliesVisits (creator)Online
28 Aug 2026$234,889n/an/an/an/an/an/ano
28 Aug 2026$234,889n/an/an/an/an/an/ano
27 Aug 2026$234,889n/an/an/an/an/an/ayes
26 Aug 2026$220,000n/an/an/an/an/an/ayes
25 Aug 2026$207,329n/an/an/an/an/an/ayes
23 Aug 2026$178,000n/an/an/an/an/an/ayes
23 Aug 2026$120,000n/an/an/an/an/an/ayes
22 Aug 2026$132,000n/an/an/an/an/an/ayes
22 Aug 2026$129,029n/an/an/an/an/a1072388yes
21 Aug 2026$67,043n/an/an/an/an/an/ayes

Related A rank on a list

Clones of this project

Same mechanic

  • epenis.lol: One dollar is one centimetre, and it goes soft by one centimetre an hour unless you pay again.
  • aurafry.com: A permanent rank from $1 sold $610. Ten $50-a-month banners sold zero.
  • Premier de la Classe: The paid ranking of French startups. Your rank is what you paid, from 30 cents.
  • landlords.lol: A Monopoly-style board where every square costs one dollar more than the last owner paid.
  • worldmap.lol: Startups stake countries on a spinning globe. Product Hunt top five, $965.

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