The bids are trees, not dollars: a tree costs $5, the minimum bid is two, and the app with the most trees sits first. Totals are permanent, so the only way past the leader is to hold more trees. The trees go to a reforestation partner the site does not name. TrustMRR shows a twelve-month history with $9,956 all-time and recurring revenue of $603 a month; the first recorded revenue is from September 2025, although the profile gives December 2023 as the founding date. The site counter (194 trees) matches the last 30 days, not the all-time figure.
Creator: Benjamin · @bfzli · 1,060 followersCurrency: USDUpdated: 28 Aug 2026 21:58 UTC
A public list where your position is what you paid. Whoever pays more pushes you down.
What is soldA rank on a listPrice forms byPay-to-rank, no endLives onOwn websiteHow oftenNever endsNext buyer viaBuyers post about it · taxonomyMonetizationPay-to-rank, bids counted in treesPricing$5 per tree, minimum two trees; totals are permanentGoalNone statedInventoryUnlimitedLaunch platformXCore mechanicTrees instead of dollarsRepeatableYes, it can sell again
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
0
public view counts of tracked posts
→
Website visits (creator-provided)
28k
no visit data
→
Revenue, 30 days
$788
$0.03 per visit
1
What is exchanged
Value Proposition Canvas
A rank, paid in trees at $5 each, with the trees going to a reforestation partner the site does not name.
2
How the price forms
Pricing mechanism analysis
Trees instead of dollars; totals are permanent, so passing the leader means holding more trees than he does.
3
Supply and scarcity
Scarcity and inventory analysis
Unlimited.
4
Growth loop
Viral loop analysis
A year of slow growth to a best month of $1,774 in May 2026, then a decline in August while the outbid wave rose around it.
5
Defensibility
Moat and clone analysis
The charity framing and a year of history; $603 of monthly recurring revenue.
6
What can kill it
Failure mode analysis
The partner is unnamed, and the site counter shows the last 30 days, not the history.
7
Why it works here
Editorial verdict
Charity as currency held up for a year without a viral moment, which no board of the August wave has yet shown.
Evidence · 4 items
28 Aug 2026
Public transaction record
TrustMRR: $9,956 all-time, $1,022 in the last 30 days, $603 MRR, Stripe-verified · reported revenue: $9,956 · trustmrr.com(reachable, checked 28 Aug 2026) · The launch date is the first month with revenue; the profile says the company was founded in December 2023.
TrustMRR monthly series: cumulative at the end of July 2026, derived as all-time minus the August figure ($788) · reported revenue: $9,168 · trustmrr.com(reachable, checked 28 Aug 2026) · Derived from the monthly series on the profile; the profile publishes months, not a running total.
TrustMRR monthly series: first revenue in September 2025 · reported revenue: $63 · trustmrr.com(reachable, checked 28 Aug 2026) · Monthly figure, kept out of the revenue curve so the growth columns do not interpolate over a year.