Rob Hallam launched the directory on 29 July 2026. Within days it had 80,000 views and sponsors asking for a slot before a sponsor page existed. Ten fixed slots in the side columns, 30 days each, no rotation. The price formed by demand alone: the first slot went for $299, the tenth August slot for $1,199, September slots cost $2,500. The site publishes its own analytics: 407,116 page views and 15.8 million card impressions by 28 August 2026. One sponsor reported zero sales from about 300 visits, because visitors come to replace a paid tool, not to buy one.
Stalled No revenue change in 60 days and no social activity. Still online, so not declared dead.
Revenue moved less than 2 percent over the last 14 days, or not at all in 60 days. The site is still online.
Traffic first, then scarcity on ten slots. The price went from $299 to $2,500 in one month without a single ad for the ads.
Space on a website or a screen, sold by pixel, slot or hour.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Makers of developer tools pay $2,500 for 30 days in a side column of a directory with more than 300,000 views a month. They buy attention from people evaluating tools. One sponsor reported about 300 visits and zero sales from it.
Demand set the price: $299 for the first slot, $1,199 for the tenth August slot, $2,500 for September. Renewals keep their old price, there is no auto-renewal, and a declined sponsor gets a full refund.
Ten slots, no rotation, no sharing. August sold out; seven of ten September slots were open on 28 August. The scarcity is real and it is what moved the price.
The directory itself brings the traffic (1,093 apps, 407,116 page views in a month). Sponsors do not bring visitors; they buy the ones already there. Sponsors asked for slots before a sponsor page existed.
The traffic and the head start on a specific question. A copy would need the same audience first, and the audience came from the content, not from the sponsorship.
Sponsor results. Simon Høiberg's zero sales from 300 visits is the kind of number that ends renewals. Traffic after a launch spike tends to fall, and $2,500 has a ceiling.
Audience first, then ten scarce slots. The price is downstream of the traffic; the weak point is what the sponsors get for it.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 16 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 16 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 16 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 16 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 16 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 15 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 15 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 15 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 15 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |
| 15 Oct 2026 | $8,000 | 15.8M | n/a | n/a | n/a | n/a | n/a | yes |