Monta, the solo founder behind TranslateMom, a bot that answers "translate this" requests on X with a subtitled video, put the four corners of those videos up for auction on 15 September 2026 under the line "I'm selling my mom". The pitch is the reach: 27.4 million views in the last 90 days, shared to a 120,000-follower account. One brand per corner, its logo on every translated video published for 30 days (24 September to 24 October), and the logo stays on those videos afterwards. Bids start at $250 a corner, the highest overall bid also gets a shoutout in every reply post and a place in the account banner. Anyone outbid gets the full amount back including fees. Bidding closes on 23 September 2026 at 00:00 UTC. Four hours after the launch post every corner had a bid at the starting price: RavenPost, post bridge, SponsorRadar and Ringing.io.
Stalled Revenue moved only 0.0 % in 14 days.
Revenue moved less than 2 percent over the last 14 days, or not at all in 60 days. The site is still online.
The inventory is attention that already exists: the videos get made whether or not anyone sponsors them, so the corner costs the creator nothing and the buyer knows the view count in advance.
Space on a website or a screen, sold by pixel, slot or hour.
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
A logo in one corner of every translated video a reply bot posts on X for a month, plus the videos keep the logo afterwards. The buyer is paying for views that the bot already gets, 27.4 million in the previous 90 days by the creator's count.
An auction from $250 a corner, highest bid holds it, and an outbid buyer gets everything back including fees. That removes the only reason not to bid early, which is why all four corners were taken within four hours.
Four corners of one video format, sold for one month at a time. The creator can run it again every month, which makes this the first recurring auction in the wave.
The creator's own audience and the buyers: every bid was announced on X by the creator and reposted by the brand that placed it, so the buyers did the marketing on launch day.
The bot's reach. Anyone can copy the auction page; the corners are only worth something because people tag @TranslateMom under viral posts.
The reach figure is the creator's own, and the videos are replies on someone else's platform: a rule change or a quieter month cuts the value without touching the price. The $1,000 is the sum of opening bids, not a closed sale until 23 September.
Marc Lou sold his body, Monta sells the margins of his bot's videos: the same doubling logic of attention, applied to inventory that renews every month.
| Date | Revenue | Reach | Impressions | Likes | Reposts | Replies | Visits (creator) | Online |
|---|---|---|---|---|---|---|---|---|
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | 24 | 52 | 6 | 11 | n/a | ? |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |
| 4 Oct 2026 | $1,000 | 47k | n/a | n/a | n/a | n/a | n/a | yes |