Mads Sastakauskas in Denmark holds the domain outvibed.com (registered November 2025) and launched a leaderboard on it on 27 August 2026 with one twist: Dynadot appraised the domain at $19,827, he added a zero, and every dollar spent on the leaderboard is subtracted from the asking price, $198,099 on launch day. Whoever wants the domain pays what is left. Listings from $1 with a link. $176 verified through Stripe, $175 of it on the first day. The site sits behind a Vercel security checkpoint that answers automated requests with 429, so the counter is read by hand.
Creator: Mads Sastakauskas · @madsmadsdk · 2,208 followersCurrency: USDGoal: $198,099 · 0 % reachedUpdated: 28 Aug 2026 21:57 UTC
A right that only one buyer can hold at a time: a person’s name, the naming of something for a day, a whole life on eBay.
What is soldExclusive rightsPrice forms byPay-to-rank, no endLives onOwn websiteHow oftenNever endsNext buyer viaPress and absurdity · taxonomyMonetizationLeaderboard whose revenue reduces the domain’s asking pricePricingListings from $1; asking price $198,099 minus everything spentGoalSell the domain for what is leftInventoryUnlimited listings, one domainLaunch platformXCore mechanicEvery buyer lowers the price for the final buyerRepeatableYes, it can sell again
How the mechanism works, and why it works here 7 of 7 blocks · the schema
Every project is taken apart with the same seven questions, each borrowed from a standard analysis tool, so you can compare this one with any other on the board. The funnel numbers come from the daily snapshots, not from the creator.
Post views, 30 days
0
public view counts of tracked posts
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Website visits (creator-provided)
0
no visit data
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Revenue, 30 days
$0
no visit data
1
What is exchanged
Value Proposition Canvas
A listing with a link, and a share in lowering the price of a domain someone will eventually buy.
2
How the price forms
Pricing mechanism analysis
Listings from $1; the domain’s asking price ($198,099) falls by every dollar spent.
3
Supply and scarcity
Scarcity and inventory analysis
Unlimited listings, one domain.
4
Growth loop
Viral loop analysis
$175 on the first day; the site is behind a bot checkpoint, so its counter does not spread on its own.
5
Defensibility
Moat and clone analysis
The idea is easy to copy, but it needs a domain someone might actually want.
6
What can kill it
Failure mode analysis
At $175 a day the asking price takes three years to reach zero; interest will not last that long.
7
Why it works here
Editorial verdict
A leaderboard that dissolves into a domain sale. Clever, and at the current pace the punchline arrives in 2029.
Evidence · 1 items
28 Aug 2026
Public transaction record
TrustMRR: $176 all-time, $175 on the first day, Stripe-verified; asking price $198,099 · reported revenue: $176 · trustmrr.com(reachable, checked 28 Aug 2026)